J darius bikoff glaceau water

ByCarly Caramanna

Picture the scene. It's a scorching 90 degrees outside. You went for your daily run, but today, you gave it your all.

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The workout ends with you drenched in sweat and in desperate need to satisfy your thirst. You're not going to reach for just plain ole h20, are you? Well, until the early 1990s, you'd likely be doing just that. Ahhhh, the pre-enhanced water era.

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There are only a few things humans need to survive, with water being one of those.

J darius bikoff glaceau water

It doesn't take a rocket scientist to realize the lucrative potential with water and exploring ways to expand upon that basic element. It did, however, take a health nut, with a knack for entrepreneurial tendencies to open up the floodgates (pun intended) to enhanced water.

Amidst the highly competitive beverage industry, one product has outshined the rest in consumption: vitaminwater. Yes, the "v" is lowercased. Launched in 2000, the water that is enriched with vitamins